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Press Releases

In our thoughts of SEO approaches for 2025, the press release stands out as one of the most ignored yet high-returns tools. Press releases, when done appropriately, are an excellent way of building backlinks, enhancing the brand, and tying to long-term goals of the organic growth. But what do press releases do in the first place and what has Google stated about them for the sake of SEO, this year? Pondering these questions together we will strive for deeper understanding.

Why Press Releases Matter for SEO

From the perspective of how the SEO works, it is important to understand how one can publish effective press releases before looking into it’s step by step process.

A press release or publicity is a release of information by the organization about a story that can be interesting to the public. If these releases are placed in some online resources, they will send backlinks to your web site as one of the types of that resource.

Here’s Why Press Releases Are Powerful:

Professional Quality Back Links

Search engines are big fans of most PR distribution services. Every time your publication is added to these services, links are created that make your website more authoritative.

Visibility for the Brand & Power in an Industry

With many PRs being sent out, various platforms, news agencies and blogs will have them. This way content is made available to the users and even to the influencers in that industry to enhance authority.

Referral Traffic

With the strategic placement of links in your release, visitors are redirected from these platforms and go to your website. This enhances referral traffic, which is viewed by Google as a positive ranking signal.

Improved Local SEO

Distributing releases in targeted local, and niche industries helps businesses reach out to their local regions and increase their presence in these local searches.

Aligned with E-A-T principles

Google points out that “Expertise” “Authoritativeness” and “Trustworthiness” (E-A-T) are some of the key aspects to consider in ranking contents. It helps to publish press releases in reputable sites as it helps to build an enduring trust of your business with the industry.

Now that we understand the value press releases bring to the SEO sphere, let’s look at what google has shared about their role in 2025.

Google Insights On Press Releases In 2025 SEO Strategies

SEO is dynamic as Google regularly rolls out its algorithm changes. While Google’s John Mueller had earlier spoken against Very cheap links lot of press releases, these tools have come back to with a bang but need to be prepared and used in a smart way in 2025.

They include some of Google’s thoughts on press releases: 

Focus On Content Relevance

Google encourages the use of press releases that are useful that are indeed newsworthy. Releases that are informational, relevant and well-targeted get a better ranking in the platforms and will also result to a higher possibility of backlinks from authority figures.

Preventing Keyword Stuffing

Rather than using keyword stuffing in releases, brands should note their tone and context when constructing texts. Google rewards for a more conversational approach to copy.

Confidence in Reputable Sites

The reputation of the platform is essential, so press releases work in high-quality backlinks through platforms like PR Newswire or Business Wire and GlobeNewswire.

Alignment of User Intent

Google seeks to serve user intent today and emphasizes this in its 2025 guidelines. Press releases designed for journalists’ed or the audience (just informing and not promoting) work great.

Long-term Benefit

Google recognizes that press releases may not be useful to increase rankings. In their opinion, the press release, in contrast, is an effective means of building long-term visibility and authority through organic backlinks sourced from interested media or users.

With these things in mind, businesses should target the making of press releases that are in accordance to Google’s rule of sustainable seo growth.

Creating and Distributing a Press Release in a Detailed Format Step by Step

At this point, you are familiar with where press releases come in handy but this time around it is going to be more about the process- of making a press release that helps SEO which helps in 2025.

Step 1: Find a Subject Worthy of News First

It is important to note that not each and every update or announcement qualifies for a press release. Only focus on the subjects that are on the frontline of making the news, this includes, but is not limited to the launching of a new product or a service, hosting or taking part in an event, winning an award or joining an important partnership. Your release should match the interests of the people that you are targeting.

Step 2: Create an Interesting Title for Your Announcement

When crafting a headline, keep in mind that it is a crucial component that needs to be short yet powerful. Strong action words should fit into the announcement as well. They should give an adequate explanation to the topic. Try to keep the title at an average of 70 characters for easy reading pace.

Step 3: Follow the Correct Format

Organize your press release in a clear yet practical manner:

  • Headline: Make a title for your release, which should be bold and appealing.
  • Sub header: Include a second sentence which goes into slight detail than the previous headline.
  • Lead Paragraph: Start off with a strong topic sentence which summarizes the essential components of the announcement at hand.
  • Body: Use 2–3 paragraphs to respond who, what, where, when and why of the announcement alongside incorporating quotes for reliability.
  • Call to Action & Contact Information: Encourage readers towards the next step, may it be getting onto your website or contacting your team, also remember to incorporate your Business contact information.
Step 4: Incorporate Strategic Backlinks.

Include 1-2 hyperlinks to your press release so that it redirects to other landing pages of your website. Don’t overdo the anchor text as it should be organic and not manipulated.

Step 5: Choose Reputable Press Release Distribution Sites

For earning authoritative backlinks, use appropriate sites to distribute your press releases. Some of the popular options include:

  • PR Newswire
  • GlobeNewswire
  • Business Wire
  • Cision
  • EIN Presswire

Pro Tip: To ensure better coverage, find journalists, bloggers and niche media to reach out with your manual distribution services because the paid ones won’t be enough.

Step 6: Monitor Performance

Assess the performance of your press release by measuring its traffic referrals, backlink counts and the level of engagement. Click trackers such as Ahrefs and Google analytics work great in tracking your results.

Free Press Release Sites to Get You Started

Although the paid press release distribution platforms work well, free distribution sites can be useful too, especially to local and medium size businesses. Here’s a preview of some of them:

  • PRLog
  • OpenPR
  • IssueWire

For the full list, follow us for our free press release platforms guide.

How Do You Incorporate Press Release Into Your SEO Strategy

Even in the new media space, press releases still form a great complement to a deep SEO strategy. In addition to backlinks, working with press releases enhances visibility, brand authority, and boosts your brand equity, but only when done properly. Adhering to the 2025 best practices and Google SEO trends can go a long way in ensuring the press release do not go to waste.

Are you ready to play at another level with SEO? Start incorporating press releases strategy to maximize your linking strategy.

Would you like a recommendation of the best platforms with free press release publications for your business? Don’t go anywhere and enjoy this special resource from us delivered right in your inbox!

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